Building a new economic model for the Amazon
A reserve of over 24,000 hectares of pristine rainforest in Guajará, Amazonas. Building an integrated model of conservation, agroforestry, and regenerative tourism in the Brazilian Amazon.
Deforestation in Guajará is accelerating.
Not driven by industry. But mainly by farming families with no viable alternatives.
We protect over 24,000 hectares of standing rainforest.
We work with local farmers to adopt agroforestry — a system that earns more and clears less.
We run immersive journeys that fund conservation and change how travellers see the Amazon — and themselves.
Three programmes. One Model. Each one makes the others possible.
Protecting a high priority area for conservation, documented by Map of life, WWF and Brazil’s Ministry of Environment.
Building an economic model in which the forest is worth more standing than cleared.